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Why Entrepreneurs Should Look for Meaning, Not Happiness

By Damon Brown


IMAGE: Getty Images

If you’re looking for happiness as an entrepreneur, then you’re probably barking up the wrong tree. JetBlue Airways has a new, fun short film, HumanKinda, exploring how little enjoyment we get out of our over-scheduled lives. The elusive feeling of happiness, though, seems inversely proportional to the time we set aside to create it. And business owners don’t have a lot of time.

Instead, we should be looking for meaning in our lives, argues Dr. Christine Carter, the featured sociologist in HumanKinda and author of The Sweet Spot. I talked with Carter about how meaning leads to happiness, what tech does to our focus and why it may have been easier for our entrepreneurial ancestors to have balanced lives.

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